Job Description

Position:- SEO Analyst

Location:- Chennai

We are currently recruiting for SEO Analyst. The SEO Analyst serves as the subject matter expert on Search Engine Optimization (SEO), working with diverse teams to increase the understanding and use of effective and ethical SEO techniques, best practices, and strategies.

Duties

~ Develop, implement, and communicate strategies for increasing client site traffic and sales through traditional and innovative SEO techniques.

~ Work with managers, developers, designers, and clients to improve the integration of SEO strategies with the development of website content and functionality.

~ Remain current on the latest best practices rules, techniques and trends in SEO and internet marketing.

~ Analyze web traffic patterns using online analytic tools.

~ Develop SEO implementation documentation and website analysis reports for clients.

~ Research potential keywords and phrases for search engine positioning purposes.

~ Ensure best practice SEO techniques are adhered to for all client websites.

~ Initiate the development of products and services based on SEO knowledge, techniques, and tools.

Skills and Qualifications

~ Bachelor’s degree in computer science with a strong focus on web development, web design, or online marketing. Additional relevant experience may substitute for some of the education requirements.

~ At least 2 years of experience in ethical search engine optimization.

~ Strong knowledge of search engines, search engine algorithms, ranking factors, site traffic analysis, and web research methods.

~ Understanding of effective web design techniques and technologies.

~ In-depth knowledge of standard tools for keyword creation, page/keyword ranking analysis, competitor analysis, etc.

~ Familiarity with web analytics tools and ability to create comprehensive search traffic reports.

~ Understanding of the role of social networks, RSS, blogs, and forums in increasing the exposure and financial success of online businesses.

~ Familiarity with the unique strengths and weaknesses of the eCommerce industry.

~ Knowledge of HTML, CSS, and other common programming languages a plus.

~ Proactive work ethic with the capacity and willingness to initiate the development of innovative products and services.

~ Excellent communication and writing skills

~ Strong quality control and attention to detail.

~ Ability to distill and present complex technical information to a non-technical audience.

~ Upbeat, team oriented attitude. Ability to work well with a diverse staff and set of clients.

~ Creative, self motivated and independent.

~ Sense of urgency and commitment to achieving results on time and within budget.

Additional Information

Experience: 2 – 4 years
Job Location: Chennai
Key Skills: SEO

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